[…] 44% of respondents said that they didn’t have long term care because it was too expensive, but overall, respondents greatly over-estimated the cost of a long term care policy. The average annual premium in 2009 was $2207, but respondents in the Prudential study estimated it to be $3900. This misperception could be a factor keeping people from purchasing long term care insurance, despite their concerns about their ability to pay for future long term care needs.